Globalization in General
Globalization of CultureA majority of Americans has a favorable view of American popular culture. Even though a large minority of the public is pessimistic about the quality of US movies and television and has mixed feelings about the globalization of US commercial culture, only a small minority considers the dominance of US culture a threat to other cultures. A very strong majority of Americans thinks the US has had a lot of impact on popular culture in the rest of the world, and a majority thinks it will have even more of an impact in the future. One of the most controversial aspects of globalization is the worldwide spread and dominance of American culture. Just as US goods flooded world markets in the post-Word War II era, US culture is now penetrating every continent through the dramatic growth of mass communications such as music, television, films and the Internet, as well as through the penetration of American corporations into foreign countries. From China to France to the Middle East, foreign leaders and activists have expressed fear that global culture may become too Americanised, destroying their own cultural, economic, and religious traditions. Where does the majority public stand?Polls show that Americans generally h
Yet there is no indication that the majority has a desire to spread this culture. " In a focus group, one woman said she believed globalization meant "respect for others, not necessarily for changing them but for respecting them where they are. When a December 2001 by Greenberg Quinlan Rosner and Public Opinion Strategies offered a list of 6 potential causes of international terrorism, just 10% cited the "spreading of US culture and values" as one of their top two choices. Some participants bristled at the notion of global government. One sample was asked, "When you hear that children are hungry in some part of the US, how much does that trouble you?" Answering on a scale with zero meaning "not at all" and ten "very much," the mean answer was 8. When asked in a December 1999 CBS News survey "how much impact. In the October 1999 PIPA poll, a strong majority (60%) said they had a favorable view of "American popular culture, such as music, television, and films" (21% had a very favorable opinion). A bit more than half of survey respondents did not mention the economic dimension at all. With regard to the content of films and television, a substantial minority has serious misgivings about the direction of US culture. A substantial number spoke in terms of values and norms. A plurality (45%) expected the content of future American films to be about the same as it is now, but twice as many thought it would get worse rather than better (29% to 15%). In the same CBS survey, nearly 9 out of 10 said the US would have either more impact (34%) or the same impact (55%) on popular culture throughout the world than it has now. In a 1998 a near-unanimous majority (91%) agreed, "the global economy makes it more important than ever for all of us to understand people who are different than ourselves.
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