Media and desire

             Creating an advertisement to pique a buyer's attention always appeals to her desire. The media creates an image that the buyer wants to become. "Ads 'work' because of our desire to be individual, to be beautiful, to be hip and at the root of this: to be whole..." (Desire and Otherness). Advertisers create desire in consumers by free offers, by sex appeal, and by appealing to social standing.
             Many advertisements will appeal to a shopper's sense of a bargain by using free offers along with what they are selling. "Buy one get one free," "Free after rebate," "Free gift with purchase," are slogans we've all heard. Of course, everyone wants a free item. Advertisers have keyed into this craving, and now there's an ad that appeals to everyone. On air infomercials now are throwing in free gifts along with the product they're selling. The presenter always mentions "If you call now," inferring something special will be included if a buyer calls at that instant. Because of these free offers, on infomercials, consumers are interested in the product more than ever. In a commercial for SEARS, an encouragement for purchasing an appliance at their store will get the customer a free installation. Pay attention to those annoying pop-ups on the Internet? In large font they are always promoting a FREE item. These days computers, trips, phones, to even pets are all free with the filling out of a "small" survey. Are these items free? Yes, but the consumer wastes her time on a pointless survey. These surveys are more time consuming than anything, and make the product worth the time. These free offers are causing desire in the market everywhere.
             Sex appeal will capture anyone's attention and subliminally advise him or her to buy a product. With some products simply the name (BIG Sexy Hair) implies the product
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Media and desire. (1969, December 31). In MegaEssays.com. Retrieved 15:02, March 28, 2024, from https://www.megaessays.com/viewpaper/10030.html