"Corporate America has appropriated the youthful spirit of rebellion or individuality to market its wares, and, ironically, to homogenize young people in the process." (363) Advertisers use many different methods and schemes to publicize young, beautiful, and famous superstars to market its products. America seeks to homogenize today's youth by demonstrating to the public the benefits of using these kinds of products. They divulge "ads that use sex or "togetherness" to sell products." (J.C. Moore)
             Advertisement experts have studied to learn and understand how humans respond to stimuli. Advertisers are then able to use the great variety of marketing tools available in today's world to target the population they are trying to market. Most often popular, successful, celebrities are used to bring appeal to a product. This is how corporate America homogenizes the youth of America. When looking through a magazine the advertisers seek to grab your attention by using famous people to advertise their products. Turn on any television, or pick up any magazine. It is immediately apparent that corporate America sells by using celebrity, youth and beauty. For example the Pepsi Company uses Britney Spears as a sex symbol to entice the public to go out and buy a Pepsi product. Subconsciously we are attracted to beautiful people and get a positive feeling when we see the product. The advertisers hope that the next time a consumer has a choice to buy a soft drink they choose theirs. Not realizing that they choose that particular product because of an advertisement they had seen. A consumer can opt to choose a product not realizing that they made that choice because of the positive image they associate with that particular product.
             Ideas that are taboo are often used to fascinate and entice the youth of today. A recent series of advertisements for Coors beer shows young people enjoying a football game while drinking
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