Social Policies of Music
Social Policies of the Music Industry: Record labels come in all sizes and shapes. There are large, well-funded labels, organized and run by major corporations such as Sony Music and Capital Records. The more money a label has the more people they can hire to handle the various responsibilities in running a label. Smaller, grass roots agencies organize the work of promoting, selling and publicizing their releases by individually taking on multiple tasks. These smaller labels have a challenging job of marketing their records because the organization itself may only consist of two or three employees, including the label owner. A group that small has the duty of talent scouting, calling radio stations for airplay, working with distributors, following up with music retailers, as well as coordinating publicity efforts. Finally, it is the responsibility of a record label to deal directly with its artists and bands, helping them find performances and create tours. The best way to describe a record label is to compare it to an extremely well organized assembly line. Every department at a record label plays an essential role in the success or failure of the company. They are team mem
The mark is followed with the year and the songwriter's name. But performers often forget that club owners have a different perspective on music than musicians do. (Schulenberg, p87)* The Sales Department oversees all the retail activities of the label, and concentrates on building relationships with key record store chains and other mass-market retailers. "I don't let usually them *download* songs, but they can listen online, streaming the music as much as they want" (Porter; DJ, Fade Records NYC). The venue bookers check out their competition. However, different styles of music demand different images. If the song has been published, two copies are sent. When dealing with venues, it is important to keep in mind that many have a business agenda that may determine whether a person is or is not qualified to perform at their venue. - It is important to always research the music magazines, newspapers, fanzines and e-zines carefully. No artist or label gets only glowing reviews. The Three 'Rights': Copyright, Mechanical Rights, and Performance RightsAnother aspect of the music industry consists of copyright laws and protection, which involves the protection of the label's artist and his or her music. The Sales staff coordinates its efforts with the label's distribution company, as well as communicating regularly with the Promotion and Publicity departments at the label. There are many kinds of live venues aside from nightclubs. They are BMI, ASCAP, and SESAC (Schulenberg, p226)Labels and Radio Stations: working togetherIn the music business, radio airplay is the most effective exposure for music, yet the most difficult to acquire.
Common topics in this essay:
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Capital Records,
Records NYC,
Lathrop Pettigrew,
Washington DC,
Spin Magazine,
Performance Contracts,
Sony Warner,
Performance Rights,
Artist Development,
record labels,
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radio stations,
press kit,
music industry,
internet radio,
independent music,
artist's music,
distribution company,
performance rights,
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fee example $,
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Acceptance Essays
