A Business Plan
The following business plan has been formulated to obtain $200,000 in capital to establish a coffeehouse on the campus of Doane College named The Orange Cup. This plan will also serve as a formal outline for the first five year's of operation. The financial forecasts show that this investment has significant promise for the future. The Orange Cup will provide for the Doane College Community a comfortable atmosphere while serving quality coffee at an affordable price with exceptional service. A wide variety of coffee products including, gourmet coffees, latte, cappuccino, espresso, and iced coffee, will be available at The Orange Cup. In addition, The Orange Cup will offer juice, pop, and bottled water, hot cocoa, hot cider, and tea. The marking strategy for The Orange Cup is to attract students and faculty to the coffeehouse to endure in a relaxed atmosphere, or for those customers with hectic schedules, the convenience of our products. The following tables represent sales forecasts and projected profit (loss) figures. For the first year of operation, The Orange Cup
Interns must have declared a business major at Doane, and be of junior or senior status. We operate this business as part of the work-study program at Doane. Cash Flow Line six minus line twenty-six. We have developed two main objectives for the promotional program. Doane's campus does provide "free" coffee, hot chocolate, tea, and cider; but our hope is that through the image of The Orange Cup, consumers will choose us and not hesitate to pay. (See Appendix A) Marketing PlanTarget MarketDoane College is continually growing with each new school year. It is important to measure effectiveness of a promotional plan for many reasons, such as avoiding costly mistakes, evaluating alternative strategies, and increasing the efficiency of advertising in general. There will be approximately 1,000 flyers distributed via mail drop and loosely placed within the Doane Owl. Cost-plus pricing is basing the price on the basis of all costs plus a markup for profit.
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Acceptance Essays
