AMD
DIVERSIFICATION AND GLOBAL POSITION 3Advanced Micro Devices, Inc. is ranked as the as the world's second largest PC chipmaker with a market share of just 17%, far behind Intel Corp. with 81% of the market (Buckman and Williams 2001, 1). However, in 2000 AMD's sales jumped 63% to $4.6 billion, producing $983 million in net income and its first profitable year since 1995 (Streetwalker 2001, 1). AMD owns engineering, manufacturing, warehousing and administrative facilities where it produces not only PC chips but also microprocessors, memory circuits, logic circuits, flash memory devices, telecommunication products and embedded processors (Moody's 2000, 2520). The company's headquarters and research and development site are located in Sunnyvale, CA, while the wafer manufacturing plants are located in Austin, TX and Dresden, Germany. The test and assembly facilities are located in Bangkok, Thailan
and IBM Corp buy almost solely from Intel Corp. The city of Austin, TX awarded AMD for its excellent compliance with wastewater treatment regulations. To accomplish this project, the AMD EHS department evaluates the worldwide chemical suppliers' EHS program and collects this information to select and evaluate existing suppliers. Two other sites that were inspected and received citations were the Suzhou assembly plant because of two releases of diesel fuel and the Dresden plant because of a phosphoric acid release (AMD 1999, 9-18). The firm has also been a responsible and good neighbor that has involved the local communities in its corporate contribution programs. also decided to buy microprocessors from both AMD and Intel for its Cobalt server (Robertson 2001, 3). As a technological sector firm, AMD is also deeply involved with the latest technology. For example, in 1999 AMD's Bangkok site donated 200 computers to the community and cash to the Red Cross of Thailand to support a project that helps mothers with the AIDS virus. · Emergency preparedness plans to learn what to do in case of fire, hazardous material release, earthquake and other natural disasters. THE COMPETITIVE PC CHIP MARKETThe personal computer microprocessor market is considered a quasi-monopolistic market in which the largest corporate buyers such as Dell Computer Corp. In fact, both AMD and Intel have increased their capital spending for 2001 by about 20% to $1 billion and $7. ENVIRONMENTAL POLICY The environmental policy is an important part of AMD's EHS program performance. However, in January 2001 AMD got its first contract with a major PC vendor, Micron Electronics Inc.
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