Giorgio Armani born July 11th ,1934 in Piacenza, Italy. Starting on the shop floor for La Rincascenta department store he soon became assistant designer for Hitman, Nino Cerruti's men's clothing company, then went freelance design for various companies. In 1975 with Sergio Galeotti , he founded Giorgio Armani S.p.A. and he created his own label of men's and women's ready to wear clothing. Armani know shows his collection in Milan. His designs had an unconventional emphasis on unstructured ease and masculine shapes. Armani explains that his way of thinking when designing come from his three golden rules; eliminate the superfluous, emphasize the comfortable and acknowledge the elegance of the uncomplicated. It's a simple way of thinking but this is the reasons his way of styling is different from the rest.
             Giorgio Armani's other labels are called Giorgio Armani Borgonuovo21(men's and women's ready to wear),Giorgio Armani Le Collezioni (men's and women's wear), Mani men's(North America) and women's wear, Emporio Armani.
             Giorgio Armani's licensing agreements include: Armani Jeans, Giorgio Armani junior, Giorgio Armani underwear, Giorgio Armani Swimwear, Emporio Armani Swimwear, Giorgio Armani Neve (skiwear)
             A/X:Armani Exchange. His accessories include Giorgio Armani ties, socks, glasses, scarves, shoes, bags, and small leather goods. His fragrances are Giorgio Armani for men and women, Gio, Acqua Di Gio for men and women.
             His awards include Neiman Marcus, Cutty Sark Award, GQ Magazine Men's Style Award, Ambrogino D'oro, Leon D'oro. His current line shows very young urban look. His mens wear is very sleek but yet casual.
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