Carnival Corporation

Length: 5 Pages 1335 Words

CARNIVAL CORPORATION Carnival Cruise line is the largest of the cruise corporations. The second largest cruise line is Royal Caribbean and the third largest is Princess. Carnival competes with their competition by owning six other cruise lines. There are 46 cruise ships in the cruise industry. They are broken down as follows: 14-Carnival; 9-Holland America; 4-Windstar; 3-Airtours; 7-Costa, and 8-Cunard Live Limited. Carnival competes by offering as little as a three-day cruise all the way up to a 104-day cruise. There are several ways in which Carnival is competitive. Firstly, Carnival is the largest cruise line in the world and on their 14 ships there are about 30,000 people vacationing at all times. There are four classes of ships ranging from a 2000 passenger ship to over a 1,000 passenger ship. The customer picks the one that is best for them. Out of the 14 ships they hit the most popular ports in East and West Caribbean, Bahamas, Baja Mexico/California and Alaska. There is even a ship available that is completely smokeless for all the non-smokers. The second reason Carnival is competitive is that they can take passengers to the hottest spots on a 3 to 16 day cruise to the Bahamas, the Caribbean, Mexican Rivie Continue...


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Carnival will also offer to put passengers in one of their hotels when necessary. Royal -Weakness- 27 million in fines -Strengths- 175 destinations, medium to high prices, adding more ships Princess -Weakness- only 9 ships, high prices -Strengths- famous Love Boat, online medical care 24hours RESPONSE We are all increasing fleet size. CURRENT STRATEGES Carnival Cruise -Is the largest fleet and plans to stay that way -Friendly, Family like atmosphere -Linked with Johnson and Wales, the countries top hospitality training institution -Owns 26 of Airtoures, 100 in Costa Crociere, and many Hotels -Offers 3 day to 104 day cruises -Lowest prices Royal Caribbean -Owns 16 ships and is 2nd largest -175 destinations Princess Cruises -Owns 9 ships -14 Destinations, 3 more than Carnival -Changing to British Registry -Linked to Cleveland Clinic, FL for medical advise over internet ASSUMPTIONS Carnival- market could be volatile, they were just charge with false SEC filings. Carnival's strategy does support change in competition and they will remain the leader. If tax is passed it could hurt everyone. is considered the third largest cruise line. Over-all business is good and all three are expanding. CAPABILITIES Carnival -Weakness- only 11 ports and false filings with SEC. Common goal is to increase fleet size to gain more customers. CAPABILITIES Carnival Cruise -Weakness- only 11 ports and false filings with SEC. Common goal is to increase fleet size to gain more customers.

PROFESSIONAL ESSAYS:

Carnival Cruise Lines
Carnival Corporation, a Miami-based cruise line, is the market share leader having captured one-third of the North American market share with $2.2 billion in (2773 11 )

Joint Venture Alliance
for joint profit not amounting to a partnership or a corporation; B. a risks associated with the joint venture in Trinidad and Tobago involving Carnival. (2552 10 )

AberdeenDoric Limited
for joint profit not amounting to a partnership or a corporation; B. a risks associated with the joint venture in Trinidad and Tobago involving Carnival. (2552 10 )

Disney Company Analysis
Once the domain of carnival hucksters, amusement parks underwent a significant and operated by the Oriental Land Company, an unrelated Japanese corporation. (1280 5 )

International Theme Park Operations of Disney
Once the domain of carnival hucksters, amusement parks underwent a significant and operated by the Oriental Land Company, an unrelated Japanese corporation. (1280 5 )

High Times Magazine
and this glossy monthly is still being published by Trans High corporation, 235 Park of High Times was like going through the midway in a sleazy carnival. (2263 9 )