Carnival Corporation

Length: 5 Pages 1335 Words

CARNIVAL CORPORATION Carnival Cruise line is the largest of the cruise corporations. The second largest cruise line is Royal Caribbean and the third largest is Princess. Carnival competes with their competition by owning six other cruise lines. There are 46 cruise ships in the cruise industry. They are broken down as follows: 14-Carnival; 9-Holland America; 4-Windstar; 3-Airtours; 7-Costa, and 8-Cunard Live Limited. Carnival competes by offering as little as a three-day cruise all the way up to a 104-day cruise. There are several ways in which Carnival is competitive. Firstly, Carnival is the largest cruise line in the world and on their 14 ships there are about 30,000 people vacationing at all times. There are four classes of ships ranging from a 2000 passenger ship to over a 1,000 passenger ship. The customer picks the one that is best for them. Out of the 14 ships they hit the most popular ports in East and West Caribbean, Bahamas, Baja Mexico/California and Alaska. There is even a ship available that is completely smokeless for all the non-smokers. The second reason Carnival is competitive is that they can take passengers to the hottest spots on a 3 to 16 day cruise to the Bahamas, the Caribbean, Mexican Rivie Continue...


Carnival will also offer to put passengers in one of their hotels when necessary. Royal-Weakness- 27 million in fines-Strengths- 175 destinations, medium to high prices, adding more shipsPrincess -Weakness- only 9 ships, high prices-Strengths- famous Love Boat, online medical care 24hoursRESPONSEWe are all increasing fleet size. CURRENT STRATEGES Carnival Cruise-Is the largest fleet and plans to stay that way-Friendly, Family like atmosphere-Linked with Johnson and Wales, the countries top hospitality training institution-Owns 26 of Airtoures, 100 in Costa Crociere, and many Hotels-Offers 3 day to 104 day cruises-Lowest pricesRoyal Caribbean-Owns 16 ships and is 2nd largest-175 destinationsPrincess Cruises-Owns 9 ships-14 Destinations, 3 more than Carnival-Changing to British Registry-Linked to Cleveland Clinic, FL for medical advise over internetASSUMPTIONSCarnival- market could be volatile, they were just charge with false SEC filings. Carnival"tms strategy does support change in competition and they will remain the leader. If tax is passed it could hurt everyone. is considered the third largest cruise line. Over-all business is good and all three are expanding. CAPABILITIESCarnival-Weakness- only 11 ports and false filings with SEC. Common goal is to increase fleet size to gain more customers. CAPABILITIESCarnival Cruise-Weakness- only 11 ports and false filings with SEC. Common goal is to increase fleet size to gain more customers.