Cisco Systems Business Strategy
Cisco Systems, Inc. is the worldwide leader in networking for the Internet. Cisco's Internet Protocol-based (IP) networking solutions are the foundation of the Internet and most corporate, education, and government networks around the world. Cisco is famous for its routers and switches that link networks and power the Internet. It also makes network access servers and management software. Although the company is very young, it has achieved an enormous growth in the last decade. The computer networking industry is an extremely fast paced business. Technology is constantly evolving, forcing companies to come up with more innovative products. The customers are well informed about the market and very demanding. They can easily switch from Cisco to one of the numerous competitors. The competition is very tough with more companies moving into the networking industry. The laws and regulations are only starting to form, which makes outcome even more uncertain. However, the rewards are! far greater than risks: in 1998, Cisco had net income of more than $1 billion and was growing at 31% rate. The success of the company was due to the groundbreaking research and development, exceptional marketing and excellent staffing
Operational costs will detect manufacturing costs and marketing costs will reflect promotional expenses. Evaluation and Needed ChangesBased on situation analysis of the company, Cisco is heading toward its goal - the global leadership in computer networking. The addition of an accounting function will add value by saving money for the clients and even Cisco in this case. " This consists of many different groups, including Cisco's competitors. The organization wants to increase market share and broaden their product base, hence the development of the products they already have to offer. Employees need to be trained in the set up and configuration of the system. Risks InvolvedAny move by a company into a new aspect of its industry carries a hefty risk. Another would be for Cisco to expand its product distribution and venture into the United Kingdom. Additionally, for the consumers, the admittance into distribution channels is fairly easy. Cisco has to be a step ahead of competitors to maintain its current status. Besides the warning of current system failures, a company could use the software as a forecasting tool to keep certain problems from happening in the future by monitoring current ones. Whichever company finds it first will set industry standards and gain a competitive advantage. With the ever-changing worlds of business and academia being the industry's main customers, it must always think three or four steps ahead. As an added bonus, and to boost the company's reputation to its customers, those who are invited into the beta testing can also receive discounts on servers, workstations, and other hardware necessary for these businesses to conduct accurate testing. Cisco retail locations will also require hiring more employees, such as sales personnel, technical support, and customer support, which will come as a cost to each store.
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