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             The advertisement that I chose to analyze in this paper was found in the October 29th issue of Sports Illustrated. The advertisement is for the new Pioneer Plasma Television. It shows a couple sitting together on the floor watching a movie on the Pioneer television that is hanging on the wall like picture. On the opposite page there is a quote that says, "No waiting in line. No soggy popcorn. No sitting behind some guy who's six foot six. Other than that, it's just like going to the theater." The advertisement also has a paragraph on the bottom of the page explaining more about the television and why the audience should go out and purchase Pioneer products. This advertisement includes very strong verbal aspects but the nonverbal presentation mentioned above also provides nonverbal backing.
             This advertisement is aimed at a couple different types of audiences. The first intended audience of this message is middle-aged people with money who can afford the convenience of the finer things that are available in our world today. The reason I believe this is one of the major intended audiences is primarily because of the nonverbal aspect of the advertisement. In the photograph the couple that is used looks to be in their thirties and pretty wealthy. The reason I believe that this couple is wealthy is because their house seems very nice. Also, these new plasma screens are not very cheap. The other audience that is targeted by Pioneer is the hobby loving man. Many men love new technology and electronics so this will definitely appeal to them. Another reason that makes me believe this was targeted at men is the fact that it was printed in Sports Illustrated, a magazine whose readers are almost completely male. I believe the audience's initial attitude towards this product is one of curiosity. This advertisement initially draws the interest of its audience and makes them wonder if they could obtain on...

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Advertisement. (1969, December 31). In MegaEssays.com. Retrieved 02:34, March 29, 2024, from https://www.megaessays.com/viewpaper/103287.html