Known as the largest and best-known global foodservice retailer, McDonald's has about 28,000 restaurants in 121 countries. With their huge daily earnings, McDonald's serves less than 1% of the world's population. Being a market leader in this area, their outstanding brand recognition, experienced management, high-quality food, site development expertise, advanced operational systems and unique global infrastructure enabled McDonald's to capitalize on global opportunities. With their efforts to increase market share, profitability and customer satisfaction, McDonald's have produced high return to shareholders and still striving to do better each year to come.
             Their Vision; Basically their aim is to be the world's best quick service restaurant experience. In order to achieve their vision, McDonald's has set a few ground rules such as; Be the best employer for our people in each community around the world; Deliver operational excellence to our customers in each of our restaurants and; Expanding the brand (McDonald's) in order to achieve enduring profit growth through innovation and technology.
             The ever famous chicken restaurant 'Kentucky Fried Chicken' better known to the public as KFC began with Colonel Harland Sanders. Since he was 9 years old, he had discovered his penchant for cooking and thus being recognized to the world as Colonel Sanders, founder of KFC. KFC Malaysia serves up succulent pieces of whole chicken with "finger lickin' good" taste. Unlike McDonald's, KFC claims to be the only fast-food restaurant to have preserved a tradition of giving customers great tasting chicken with a selection of home-styled side dishes and desserts.
             Their Vision; Together with all other fast-food restaurant, KFC's aim is to be the leading restaurant providing fast and efficient service to their customers. By far, KFC has been acknowledged as the best chicken selling restaurant.
             The first Pizza Hut restaurant appeared in 1930s ...