Cross Cultural Perspectives
Assignment in Cross Cultural PerspectivesAs a result of possessing two very different cultural backgrounds (German, Uruguayan) we have chosen to select the most crucial points of cultural clashes between European and South American cultures and analyze both, the practical and theoretical issues which are involved. Due to the strict word limit, just three concepts are discussed in detail.- The concept of cultural complexity- And as a cultural characteristic the issue of timeThe Kolbenschmidt AG, a German supplier for the automotive industry owns a subsidiary in Uruguay named Santa Rosa Auto Motores. Mr. Hedden, the General Manager from Kolbenschmidt is not satisfied with the recent sales figures from Santa Rosa in Uruguay. He decides to send Dr. Loser, a very experienced and trusted sales manager with excellent Spanish skills to Uruguay, in order to replace the current sales manager. Seeing it as a challenge, Dr. Loser accepts the job despite the fact of having no previous experience in the South American market. Mr. Hernandez, Santa Rosa's local general manager agrees to Mr. Hedden's plan after a fierce discussion regarding the introduction of a foreign mana
When they arrive at the cafe at 1:45 pm Mr. How different is the perception of time in the Uruguayan and German culture, and what problems can arise from that? How can this different concept of time be explained?Answer to the questionsQuestion 1Power distance is the difference in the amount of power possessed by individuals at different levels of a hierarchy. It not only influences nonverbal communication and sets communication obstacles amongst people within a society, but also influences the way structures and hierarchies in a society are perceived and how people see themselves and their role within a society. That can create a lot of misunderstanding and mistrust for people of other countries, especially low-context countries. They can easily be formed and dissolved. Low-context countries like Uruguay tend to transmit much information by body language or the chosen surroundings and different ways of communication. Hernandez having a privileged armchair at the head of the table, lights up a cigar before starting to speak. Loser met could have been avoided by measures of pre-departure preparations in form of workshops or intercultural trainings where Dr. These different behaviors can be seen clearly, when Cesar sets a higher priority to speaking to his dad about the wedding of his sister, than immediately responding to his new superior.
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