Global Realization

             Ronald McDonald and Global Realization
             The first McDonald's was built in 1940 in San Bernardino, California. Since then, McDonald's has spread its Big Macs and french-fries to every end of the globe. Following a policy of "global realization," the fast food giant now has more than thirty thousand restaurants in more than one hundred countries across six continents. McDonald's serves more than 46 million people a day. People in the USA and abroad frequent McDonald's for a taste of the American Dream. "Billions and billions" of consumers have helped McDonald's become the global enterprise it is, and play the largest role in helping or hindering McDonald's policy of Global Realization.
             McDonald's makes millions each year by marketing not only chicken and burgers, but a taste of the American Dream. The anthropologist Yunxiang Yan has noted that in the eyes of Beijing consumers, McDonald's represents "Americana and the promise of modernization" (Schlosser 529). Den Fujita, an eccentric Japanese billionaire, promised his countrymen in 1971 that by eating McDonald's "we will become taller, our skin will become white, and our hair will be blonde" (Schlosser 530). All across the world consumers have accepted the golden arches with open arms, and, apparently, open mouths. Robert Nugent, honorary chairman of the Twenty-sixth Annual Chain Operator's Exchange declared that "Enjoying a great meal at a restaurant was 'the very essence of freedom'" (Schlosser 535-536). Nugent further declared that critics of the fast food industry represented "a real danger to our...way of life" (Schlosser 536).
             Schlosser is quick to argue the irony of Nugent's statements. To Schlosser, and to many others, McDonald's is an advocate of globalization and a rival of tradition. "McDonald's, with its diversified ...

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Global Realization. (1969, December 31). In MegaEssays.com. Retrieved 04:22, March 28, 2024, from https://www.megaessays.com/viewpaper/10372.html