Global Realization
Ronald McDonald and Global RealizationThe first McDonald's was built in 1940 in San Bernardino, California. Since then, McDonald's has spread its Big Macs and french-fries to every end of the globe. Following a policy of "global realization," the fast food giant now has more than thirty thousand restaurants in more than one hundred countries across six continents. McDonald's serves more than 46 million people a day. People in the USA and abroad frequent McDonald's for a taste of the American Dream. "Billions and billions" of consumers have helped McDonald's become the global enterprise it is, and play the largest role in helping or hindering McDonald's policy of Global Realization. McDonald's makes millions each year by marketing not only chicken and burgers, but a taste of the American Dream. The anthropologist Yunxiang Yan has noted that in the eyes of Beijing consumers, McDonald's represents "Americana and the promise of modernization" (Schlosser 529). Den Fujita, an eccentric Japanese billionaire, promised his countrymen in 1971 that by eating McDonald's "we will become taller, our skin will become white, and our hair will be blonde" (Schlosser 530). All across the world consumers have accepted the golden arches
5 Peaceful protest and tactful activism are the best tools for consumers to accomplish their goals. This is without merit: millions around the world simply want to experience something new and different. The amount of money supplied by these eager customers is more than enough to facilitate the expansion of McDonald's around the world. By patronizing the world's largest fast-food chain, consumers signal that they accept and approve of the practices and policies of McDonald's. These concerns are absolutely valid: one does not go long without seeing a television commercial depicting pre-teens chasing the "Hamburglar" or eating fries with the "McDonald's Gang. Groups from all corners of the world have decried the company's policy of targeting children for ad campaigns. Incredible patronage in McDonald's restaurants all over the world helps the company open more and more stores, a process that never ends. While McDonald's can claim earth-shattering profits from millions across the globe, it is not without its critics. Billions of people accept McDonald's as the source of not only good, quick food and service, but as a window into a world they seldom see: a world not ruled by unscrupulous dictators, a world not governed by strict restrictions on freedoms we find self-evident. This is nothing compared to the opening in Kuwait: "the line of cars waiting at the drive-through window extended for seven miles" (Schlosser 529). By biting into that Big Mac or sipping that medium Coke, consumers around the world are able to experience the American Dream, a dream that they help spread all over the world, in the spirit of McDonald's global realization. "Thousands of people waited patiently for hours to eat at the city's first McDonald's in 1992" (Schlosser 529). Larry Light, McDonald's Executive Vice President and Global Chief Marketing Officer announced Ming's partnership at the 2004 NBA All-Star Game. The most notable assault on the McDonald's corporation came in 1986 from a London Greenpeace group. " Some around the world view McDonald's as encroaching on their cultures and traditions.
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Acceptance Essays
