Ice to the eskimos

As a marketing consultant and chief operating officer of the New Jersey Nets, Spoelstra was faced with a team that ranks near the bottom of the league in terms of standings and ticket sales. In order to overcome this obstacle, Spoelstra utilized a number of marketing tactics in order to help the New Jersey Nets create a market. Primarily, he had to identify and break into a market in which success was inevitable and resulted in increased market share. Instead of marketing the New Jersey Nets, Spoelstra and his team decided to market the opponents that would be playing against the Nets. Other teams could offer an experience that the Nets themselves could not. A competitive team, the hope for a competitive team, hometown support, and franchise players were all identified as factors that could be marketed by the New Jersey Nets to their fan base (Spoelstra, 1997).

The place is important for the marketing manager to focus their efforts since there must be a high potential for sales if the plan is to be successful. As a result, Northern New Jersey was chosen as the focus for marketing efforts due to its large population. Equally as importan

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Efficiency is ensured through this type of teamwork. This can be easily applied to the owners and managers of business in that it is advantageous to become aware of the day to day operations that occur within the organization. The plan must be given top priority by the president, the sales staff must be focused and situations may involve spending money in unconventional ways (Spoelstra, 1997). For example, an executive could forfeit his box seats and purchase general admission tickets. This is beneficial in understanding the needs and wants of the consumer. The manager should be involved with the ticket box, the sponsors, the facilities, and the players. These efforts should be focused on one segment of the market to ensure efficiency and the accuracy of the message trying to be portrayed. He devised a system whereby employees would be rewarded for their flaws or mistakes.

Down selling is also an option. Furthermore, this idea boils down to customer satisfaction.

Another central focus that Spoelstra identifies is the need for innovation, which is crucial for marketing management. Unlike the New York Knicks who place a large emphasis on selling to corporations, New Jersey does not have the large companies that call Manhattan home. Due to the nature of an innovation task force, these ideas would be well thought out which could be supported by factual information. t as the place is the target market of the marketing efforts. This information could then be utilized to attract corporate sponsorship as well as season ticket holders.

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Approximate Word count = 1360
Approximate Pages = 5 (250 words per page double spaced)

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