Eggbeaters

             ConAgra operates in the food packaging industry. As a company in the food packaging industry, their main objective is to manage shelf-life and quality of Eggbeaters-specifically contamination, transportation and storage conditions, nutritional value, and flavor. These objectives are influenced by physical and chemical interactions between foods and their packaging material. Customers typical of ConAgra's products tend to be parents who are shopping for their children, as well as health conscious consumers.
             2. History and Growth Patterns of the Industry
             Food and food preservation have been a part of civilization since the beginning. In due course, the American Civil War prompted demand for food preservation as well as methods for food distribution. Current food industry trends include health conscious customers, increased power of major retailers, and need for convenience. At present, food consumption patterns are influenced by the consumer's lack of time. Growth in major retailers such as Wal-Mart exists where a multitude of products can be purchased in one store. In addition, there has been a transition to adapt to more health conscious Americans. "An estimated 130 million Americans are on some sort of low carbohydrate, high protein regimen" (Valueline Investment Survey, 2004).
             Americans have refrained from consuming beef and poultry products and resorted to alternative sources of protein with Mad Cow disease outbreaks occurring more frequently. ConAgra adapted to these trends by, "Selling United Agri products to Apollo management as well as their chicken processing division to Pilgrims Pride for a total of $1 billion dollars" (www.conagrafoods.com). When trends in retail and food service volume showed an increase of 8% in the year 2003, ConAgra acquired International Home Foods to support a growing demand for their dairy products.
             3. Characteristics of the Industry-Distribution, Produ...

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Eggbeaters. (1969, December 31). In MegaEssays.com. Retrieved 02:02, March 29, 2024, from https://www.megaessays.com/viewpaper/10849.html