Over the years, Wal-Mart has become a vast success story in the retail industry. Of course, this success did not come overnight, however the key to Wal-Mart's success is that from the beginning Sam Walton demonstrated good marketing strategies and implementation. Consequently, there are several reasons marketing remains a very important tool utilized in the success of Wal-Mart. First of all, Wal-Mart's marketing strategies have repeatedly assisted in generating enhanced sales and revenue. In addition, the concept has also served as the determining factor for what market to target certain products that are distributed by the company. For instance, the company may offer snow removal equipment in New York and year-round swim gear in Florida due to climate differences. Marketing is also significant to the success of Wal-Mart since it has aided in identifying and gratifying customer needs, as well as the shifting demands of the customers. For example, Wal-Mart has added various stores within its super-centers to meet the needs of its consumers with complex schedules. Currently, most store locations have incorporated an optical center, banking center, nail shop, beauty salon, automotive center, and a fast-food restaurant. This allows the customer to enjoy the one-stop shopping experience. With the addition of a coffee shop, Wal-Mart would only enhance their ability to increase revenue, while at the same time meeting the current demands of its clientele.
             Marketing is essential due to the fact that this technique also emphasis specialization. For example, Wal-Mart is the only store that specializes in the low price guarantee. Additionally, marketing has helped Wal-Mart to obtain, preserve, and expand the most valuable customer base. To sum it up, marketing has played a very important role in Wal-Mart's overwhelming success. It has contributed to analyzing the customer needs and preserving a continuing ...