When a person does something wrong there is always a friend or someone that takes care of that person and tells him/her that he/she is doing something wrong and at the same time addresses the strengths and the opportunities that they have in them. The same way this procedure or this vindication is done on a personal level and it is also done on a business level. How is a company to know just like the person where they are good, where they are lacking, and where they have potential points of growth, or where they have outside factors that can affect them? On a personal level there is not really a name of this, but if a person wanted to it can probably be called self-awareness or a critique of the person. On the business level this is called a SWOT analysis, an analysis of the strengths, weaknesses, opportunities, and threats for a firm or company. This is the main objective or goal of this paper. In particular the company that will be discussed or remedied in this paper is AOL Time Warner. As with a person, before one can judge or say anything, one has to understand that person, the history, so that will be addressed first in this paper. Then after the history and the background are understood the next thing to look at is where the company stands right now and all the forces of the competitors that are rivaling the company, or try to pinpoint where the company and its competitors are right now. If one does not do this, he/she will not be able to give suggestions of where the company needs to grow or where the company is lacking, etc. After this is done, the next step in the paper will be an in-depth look at the company, basically the SWOT analysis of the company. These points will not just be highlights but along with that there will be suggestions and recommendations on what AOL Time Warner, our company, should do in order to either keep what it has if the situation is a strength. Ways of improving or ways that they can ma...