The Overwhelming Effects Of Media On Our Lives
Media is defined as a means of communicating information or transmitting an effect. In North America especially, the media has an influence in virtually every aspect of our lives. It is around constantly by way of advertisements, television, film, radio, and newspapers. It is because we are bombarded daily with all of these media outlets that our lives become shaped by them. The choices we make every day, from what products we purchase to how we decide to vote are influenced by the media. The presence of advertising, like a competition, causes the consumer to make certain choices about what we should purchase and what we should wear. Television and film create a celebrity culture that people envy and attempt to emulate. Similarly radio conveys greatness by popularity. Finally, newspapers do not just report the facts of a story or event but also the skew and view point of the author. Through analysing these aspects of media, how it contributes to our worldview will be highlighted. Media surrounds us constantly and therefore gives us a certain outlook on the world around us. The presence of media is a key source in our environment, everywhere you turn there is an advertisement about something, telling you
Radio, like television and film, creates celebrities based on the top forty hits and other artists that are popular at the time. Due to stereotypes such as these surrounding us constantly, we tend to generalize all of those groups in real life with similar stereotypes. The idea of celebrities as role models is reinforced through other television programs. Seeing all of these forms of advertisement so often, makes society feel that if they do not get the right brand of certain products that they will not be as accepted in society. We are a generation that needs to be stimulated at all times. Since we are not seeing the world through opinions expressed solely by us, our opinions will always be based on facts that are misleading. When the writer relays their personalized facts and information, the reader only knows the writers opinion about the story and takes that information and forms their own opinion on it. what you should buy, wear, smell like, and look like. Gossiping about celebrities, talking about a movie you saw or a show you watched, connects you with other people. Television and films create celebrities who, because of their status, instantly become role models. Advertising is even more powerful when it a celebrity figure endorses it, which is a regular occurrence. The artists catchy, unoriginal pop tunes are repeated constantly, on the radio throughout the day, until the public feels compelled to purchase their compact discs, and other merchandising. The influence media has on the choices we make as a society and the way we view the world, is evident. What many fail to realize is that the news they are presented with daily, is not just the facts.
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