Situation analysis coca cola
More and more people worldwide have to deal with obesity these days. This is increase in obesity is probably caused by a change in behaviour of food and beverage consumption. Nowadays, we eat and drink faster and more, because of the fact that we can eat and drink everywhere, anytime. Vending machines, fast food restaurants, take away restaurants, etc. are all examples of the fact that food is everywhere. We also have less time to eat together with our family members and make time for healthy cooking, many people buy ready-made or instant products.Obesity is not only caused by consumption of an increased amount of calories, but also by a decreased amount of body-exercise, physical activity and sports. People have more and more desk jobs, less time to join a sports club,
Others sit at a desk to work, take the car for every movement and like to watch TV at night, they are less lucky. children play more on their computer instead of outside, more than 80% of the parents bring their children to school by car, etc. The main problem is that our energy equilibrium is off-balance!A measurement for overweight that is used worldwide is the BMI , when this ratio is between 25 and 29. People gain more weight if they eat more calories than they burn. But being overweight carries severe consequences. In a decade, even countries not now associated with bulky populations, such as Japan, could be having a big problem. At this moment, there are an estimated 300 million obese adults worldwide (BMI>30), up from 200 million in 1995. Obesity is a threat for our health, simply being fat won't necessarily kill you outright. 700 million more are overweight (25Common topics in this essay:
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