Customer Service is a career field that requires careful planning
             in order to succeed. Decisions are made every hour of every day to
             keep customers happy and keep the retention of their services. One of
             the best ways to accomplish this is by initiating a well developed
             To discuss how a decision making model is important to a
             customer service-based business, a business must see the importance of
             being involved in a consumer's initial buying decision. According to
             Henrik Olsen, (2003) a consumer relations author, a customer's
             decision-making process includes five steps. The first of these steps is
             called, "need recognition," where a consumer realizes that a new
             product or service is necessary. When this "need" is recognized, the
             consumer then searches through different vendors to find the one that
             will satisfy their particular need. According to Olsen, they may look
             for quite awhile, depending upon the complexity of the upcoming
             purchase. They will utilize the media and the Internet and even seek
             the counsel of acquaintances. After gathering all the information that
             they need, the consumer will then decide who they will go through to
             obtain the desired product or service. When a customer has sorted
             through all the information, a purchase will be made. Finally, this
             purchase will be evaluated over time to make sure that it indeed does
             what it claimed it would in order to justify the consumer's purchase.
             3.
             The beginning of a productive customer-service decision making
             model for a business is to know the customer and what the customer
             will do or won't do. This can be accomplished by gathering
             demographic information over a period of time to learn the habits and
             tendencies of exist...