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The Ugliest Game

The purpose of this memo is to support how author Jack McCallum writes an excellent article by understanding and connecting the audience with research. "The Ugliest Game" is seen in the November issue of Sports Illustrated. Although the article shows illustrations and emphasis on the NBA brawl between players and fans of the Piston and Pacer game in November, McCallum reminds the readers that player and fan behavior has changed the sporting culture. By using supportive research and excellent illustrations, McCallum is able to capture not only sport fanatics but also the casual sport fan.McCallum obviously uses supportive research to remind readers how the relationship between sport players and fans has changed the sporting culture. He highlights the brawl during November's Piston and Pacer game and states that "a thrown cup of beer doesn't make it O.K. for the Pacers' Ron Artest to leap into the stands in search of someone to" (46) fight. This statement efficiently supports McCallum's theory about player reaction towards fan actions and it also tells readers about the event and what occurred so that readers that do not know about the incident can agree with McCallum's report.


Nor is the public likely to forget his image" (48). ConclusionJack McCallum's style, content, and format show how he understood his audience as the casual reader who has at least some knowledge of current sports. His description of a European soccer brawl is in depth and allows the reader to relate it to stories in the U. By showing such an image, McCallum shows the readers, who probably watch sport games as well, that games might change due to the minimal constraint between player and fan. If McCallum decided to target sport fanatics, he would have merely mentioned this incident as the readers would already know what happened. But McCallum did not take into account that a reader might not be in touch with all the sport associations in the nation. A football fanatic reader reading this article might not know who "Allen Iverson of the 76ers" is and therefore, not consider him as support towards McCallum's theories, whereas a basketball fan will know exactly what McCallum is talking about. relates the Piston-Pacer game with other past sport games that contained brawls between players and fans. Also, the organization of his article leads from general to specific arguments. Before [the Piston-Pacer game], the most famous instance of a player's going after a fan occurred in a 1995 English First Division soccer game when Manchester United's Eric Cantona leaped over a fence and kung fu kicked a heckler in the chest, drawing an unprecedented suspension of eight months. This kind of opener can grasp the reader's attention. (47)Even if readers knew nothing about European soccer, McCallum is able to include a great description to support his claim since he predicted that his readers would have no knowledge of this event. Since his theory discusses sporting culture around the globe, McCallum uses examples that occurred in Europe to further support his claim and to draw all types of readers to agree with his thesis.

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Approximate Word count = 976
Approximate Pages = 4 (250 words per page double spaced)

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