Communication Breakdown(SARS)
No communication, no government. Communication is crucial to public administration. It enables transmitting of information or inter-changing thoughts. Hence, effective communication ensures the maximization of 3Es, i.e. efficiency, economy and effectiveness. SARS is a global public health issue. It gripped everyone in the atmosphere of anxiety and horror. Hong Kong was the second-hardest-hit place in the world. After the outbreak in March 2003, the fatal disease has killed 299 people from 1755 infections in the territory. Facing this new and sudden crisis, it seems reasonable that more effective communication is needed for the Hong Kong government to combat SARS. However, Hong Kong government is blamed fir reacting too slow to this crisis due to its ineffective communication with its departments, the general public and the mainland officials. As the chairman of Democratic Party Dr. Yeung Sum commented, Hong Kong government needs more effective communication with both the public and mainland . In this essay, I am going to discuss the criteria of effective communication and state the communication failures at all levels during the SARS period. The main objective of a communication is to 'transmit a message'. Hence, an effec
Effective communication occupies an extraordinary role in co-operation between different departments. For example, the phone- in program presided by Albert Cheng received many complains for the inadequate mask and protection . It was responsible for communicating and exchange information between the Government and different departments. Finally, more and more frontline turned to expressed themselves through the mass media. HA claimed that she has made effort to communicate with their staff by publicizing a daily issue "Battling SARS' update" bulletin and releasing a document on the management of SARS. She did not engage in any participation on hospital activity decision making which was one of her important duties. For example, it seems to the public that the Prince of Wales Hospital and the Queen Mary Hospital instead of having communication were competing with each other. There were delayed in operational, tactical and strategic decision making at all levels. tive communication would make the targeted audience to receive the messages without barriers or distortions. Most importantly, Albert Cheng aroused public attention and organized different functions to collect finance and materials necessary for the needy. Therefore, some of the staff is excluded from the intranet. Health Welfare and Food Bureau (HWFB) played the job of middleman during the SARS. Although all of them are under the control of HA, each cluster has its own management board. The SARS epidemic began on 10, March, 2003 when 11 health care workers of Prince Wales Hospital (PWH) were corroborated with the contraction of SARS.
Common topics in this essay:
Hong Kong,
Responds Hence,
Battling SARS',
SARS HA,
DH HWFB,
DH HA,
SARS Formal,
Bureau HWFB,
Albert Cheng,
Mary Hospital,
effective communication,
hong kong,
dh hwfb,
hospital authority,
hong kong government,
welfare food,
health welfare food,
health welfare,
kong government,
outbreak sars,
communication departments,
prince wales hospital,
wales hospital,
hence effective communication,
welfare food bureau,
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Acceptance Essays
