Communication is simply a method of sending a message from one person or a group of persons to another. It is of vital importance to a business, because it involves all the persons and organizations connected with the business-employees, customers, shareholders, suppliers, creditors, debtors; and a whole range of people outside. Such as journalists, television reporters, tax authorities, local government and national government officials, and indeed, any person or organization throughout the world with which the business has any contact.
             At work and at home, the ability to effectively articulate personal goals, needs and objectives and to non-judgmentally clearly understand each other is essential for workers, managers and all other interpersonal relationships. In the rapidly changing social, economical and technical business world we live in, change creates anxiety which in turn plays out as fear-based behavior playing out as an atmosphere of hostility, criticism and conflict in the workplace and at home, rather than cooperation and collegiality.
             The Importance of Good Communication:
             Communication is usually taken for granted-that is, until it breaks down. Good communication skills help you to express your ideas clearly, learn from other people's ideas, and resolve any conflicts. In addition, good communication is of vital importance to a business it involves all the persons and organizations connected with the business-employees, customers, shareholders, suppliers, creditors, debtors; and a whole range of people outside as well.
             Organizations can gain a competitive advantage when managers strive to increase efficiency, quality, customer responsiveness, and innovation. Good communication is essential for obtaining each of these four goals and thus is a necessity for gaining a competitive advantage. Chapter fifteen highlights, good communication is necessary for managers to learn about new technologies, impleme...