Did you know that each year, a typical young person will view more than 2,000 commercials for beer, wine coolers, and liquor, in addition to several thousand drinking incidents shown on television? And 56% of students in grade 5 to 12 say that alcohol advertising encourages them to drink. In my opinion I believe this is becoming a very big problem. We as the youth are looked down upon for drinking, and encouraged not to by our parents. But yet it's all around us, just about everywhere that we look there is something there to remind us that alcohol is available, cheep, and the cool thing to do. Many of the ads that we see on television for alcohol is directed to the youth and young adults. What does this prove, that the alcohol distributors are trying to get us hooked on the drug now so that we will be life time users? Tests and research has shown that youth who start drinking before the age of 15 are four times more likely to develop alcoholism at some point in their lives, than those who begin drinking at 21.
             Just a few more disturbing facts, in 1997 and 1998 alcohol companies placed their product in 233 motion pictures and in one or more episodes of 181 different television series. In the fifteen shows most popular with teens, eight had alcohol product placements. Alcohol placement has also occurred in PG and PG 13 movies where the primary audience included a sizable number of teens and children. Alcoholic beverage companies have created over a hundred internet web sites to advertise and promote their products. Many of these sites have a strong appeal to youth and can include interactive games and contests. Other forms of promotion include sponsorships of musical and sporting events, displays at retail outlets, branded t-shirts, hats, etc.
             So, many teenagers today do not chose for themselves, the decision of weather or not they want to engage in underage drinking. Many teens are pressured into doing it by their peers and w...