apple inc.
President & C.E.O.: Michael Spindler Apple was founded in April 1976 by Steve Wozniak, 26 years old, and Steve Jobs, 21, both college dropouts. In 1976 Wozniak was working on the Apple I computer, without keyboard or power supply, for a computer hobbyist club. Later that summer, Wozniak began work on the Apple II, designed to appeal to a greater market than computer hobbyists. Apple's professional marketing team placed the Apple II in retail stores, and by June 1977, annual sales reached $1 million. In 1979 Apple introduced the Apple II+, with far more memory than the Apple II and an easier startup system. By the end of the year sales were up 400% from 1978, at over 35,000 computers. In December 1980, Apple went public. Its offering of 4.6 million shares at $22 each sold out within minutes. A second offering of 2.6 million shares quickly sold out in May 1981. The Apple III was well received when it was released in September 1980 at
The software programs are easy to use without training or using complicated commands. * Macintosh computers are simple to set up and maintain, with peripherals that actually work when they're plugged in, and with award-winning industrial design. * A failure to deliver the Macintosh office, which would give Apple much-needed leverage in the business market. OPPORTUNITY * Apple worked with Sony in developing its new Powerbook line of notebooks and Palmtops. Apple's operating results and financial conditions may be materially adversely affected in the event of a major earthquake. The Mac clones were 15-20 percent cheaper than Apple Macintosh. * Prices competition with Macintosh clones. * Apple's distribution can use different channels rather than third party computer resellers such as mass-merchandise stores (e. Apple Macintosh uses graphical user interface (GUI) with a mouse and this ease of use made it like a toy. * Emphasized the connectivity of Macs, from DEC, VAXs to IBMs. * Stronger position than other companies because it owned the hardware and system software for its products. Microsoft may revenge by not developing Mac software. * Cost reduction and quality improvements are achieved through the use of standard components and the avoidance of fasteners in the design phase.
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