No Logo summary intro, cpt ,2

             No Logo starts with an introduction about the book in which we can see a lot of facts used as examples. First of all it talks about the year 1932, a time in which closed stores were only used to make you help remember that brands existed through announcements. During this time there was an uptake in conscience about economic globalization. Later on the book passes on to talk about Yakarta. In this place Indonesian girls about 15 to 21 in age work by cutting, and sewing clothes for big corporations such as Gap, Nike, and Liz Claiborne. They don't even know what type clothe they are producing. This only helped 3rd world countries to become even poorer, and 1st world countries to be richer. Naomi Klein interviewed students to see what type of problems they were interested on, and she was able to find out that they were worried by the entrance of corporations into schools and public places. This book as Naomi Klein claims, tries to analyze the forces that oppose to the rule of private corporations, and also try to explain the fight taken against this.
             During the mid 80s it was stated by theorists that corporations with success should be producing brands and not products. Nike, Microsoft, Tommy Hilfiger and Intel were the first corporations that took those words seriously. The main thing that these corporations produced was the image of the brand and not the product. They weren't interested in manufacturing, but into commercializing. To make publicity is only one aspect of the bigger plan of the brand. During the 2nd half o the XIX century, the first massive publicity campaigns started. First they were into announcing a new invention, and convincing that this invention would make their lives easier, but later on, there were a lot of people that made almost the same product, and that was how they started to impose brands. They first got a name with which people would relate the product and the name of the brand. Then they used...

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