Avon Guiding Coalition
The change event for Avon Products, Inc. has been identified as transforming product ordering in the United States from a disjointed, multi-stage process which currently includes orders by mail, fax, phone, or internet to a strictly internet online order system. The transformed system will be completely functional by March 2006. To accomplish this task, a powerful guiding coalition will be necessary. The dictionary description of guiding is "one who shows the way by leading or directing" and coalition is "an alliance or union, especially a temporary one". The business environment at this time is rapidly changing. As such, to succeed, businesses must recognize that large-scale changes will only be possible as a result of new strategies, reengineering, restructuring, mergers, acquisisitions, downsizing, new products or new market development (Kotter, p 56, 1996). It is necessary to have a coalition with strong, credible leadership to be highly effective in this type of business climate. It must be strong - "one with the right composition, level of trust, and shared objective. Building such a team is always an essential part of the early s
The members of this coaliton have performed well since then, and many have been chosen by Jung and report to her in their daily activities. She has 20 years history with Avon and has primarily held leadership positions in operations and information technology. Corti graduated from Queens College with a B. His prior work experience included ten years at Fortune Brands where he was executive vice president, director, and general counsel, directing all legal affairs including securities issues, mergers, acquisitions, corporate governance, contracts, litigation, taxes, and intellectual property, plus prior experience as a partner and member of the management committee at Chadbourne & Parke, a New York law firm. With this in mind, besides Andrea Jung, the guiding coalition will include: Susan Kropf, President and Chief Operating Officer; Robert J. Corti's prior work experience includes being an audit supervisor at Hurdman & Cranstoun, Certified Public Accountants. Klemann is a graduate of The College of Holy Cross and a law degree from Fordham University. She has selected individuals that "buy into" her goals for the company. In 1999 she was named Chief Operating Office of North America, she has had global responsibility for marketing, informations technology, and busines process redesign. Edelman donates time to Habitat for Humanity and is a director for the Police Athletic League and a board member for Junior Achievement. Andrea Jung is a strong, credible leader who has reinvigorated Avon's product line since 1999 as head of global marketing. Significant change, such as the one proposed for Avon, will certainly require an alliance of strong leaders for the transformation to not only occur, but to have long term success. These seven team members are all very committed to Avon, are stockholders in the company, have name recognition with Avon employees, and have a successful history of transformation not only at Avon, but in their prior employment history.
Common topics in this essay:
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Executive Officer,
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vice president,
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prior experience,
online system,
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Acceptance Essays
