Fashion’s Influence through Modern Media
Fashion has been described as excitement, ever-changing fantasy, a form of personal expression, or a display of self-concept. It is often credited as the reflection of historical and social events. Fashion mirrors what people are thinking and doing at a given point in life (Phillips 2). Different types of media have always had a strong influence on people. Fashion can be expressed through television shows, movies, as well as music videos. These media vehicles are all part of the social environment in which today’s young people grow up, and they can contribute to setting social norms. Most teenagers spend more than seven hours a day listening to the radio and CDs or watching music videos and televisions shows. There is a tremendous amount of sexual suggestion and sexual activity portrayed in the media. Sexuality is portrayed in media in a way that sets a certain standard of “beauty” that can be misleading or unrepresentative.
A lot of adolescents define what is trendy and the way to dress by looking at their favorite actors, singers, or T.V shows. Since society pressures them to fit-in, many adolescents feel that if they dress or look like a certain singer, they
Through these various types of media, youngsters are exposed to thousands of advertisement daily (Irving 259). We are at a point in life where the world of "fashion theory" has become fashionable to regard clothes primarily as bearers of social identity and meaning, an approach which originates in the post-modern discursive field where cultural studies meet semiotics (Warwick and Cavallaro 24). From television to magazines, teenagers link themselves to society in an attempt to fit in. Advertising images have also been recently accused of setting unrealistic ideals for males, and men are beginning to risk their health to achieve the well-built media standard. Often, in order to realize a desired body image, women use methods such as dieting or restricting food, making them candidates to developing anorexia. Usually, what music celebrities wear has a strong influence on teen"tms choices. However, clothes are just the beginning of this influence (Chang 17). Usually teens think that when they are rejected because of their appearance, they are being rejected for who they are. This type of media exposure may influence girls to become self-conscious about their bodies and to obsess over their physical appearance as a measure of their worth. "Media Influences on Self-Image: The Real Fashion Emergency. A disappointment with their bodies causes women and girls to strive for the thin ideal. Perhaps in the future, we should use the media to present teenagers with more positive messages. Because many of these women feel insecure, they long for a feeling of belonging. In today"tms fashion world, models weigh 23 percent less than the average female, and a young woman between the ages of 18-34 has a 7 percent chance of being as slim as a catwalk model and a 1 percent chance of being as thin as a supermodel (Field 89).