Walmart Marketing Strategies
Wal-Mart's marketing strategies are based upon a set of two main objectives that have guided the firm through their growth years. The customer is featured in the first objective; "Customers would be provided what they want, when they want it, all at a value". Team spirit was emphasized in the second objective, "Treating each other as we would hope to be treated acknowledging our total dependency on our associate - partners to sustain our success". I agree with Wal-Mart's two main objectives. The customer objective includes giving the customer what they want at a reasonable value. The second objective covers the foundation of the company; its employees. Employees are the basis for success of the company and drive the day-to-day operations. Wal-Mart's employees, feeling like associate partners, gives them a feeling of empowerment and pride that drives the company's culture. Wal-Mart has launched successful marketing strategies that considered factors like social and environmental causes. The "Buy American" program was a Wal-Mart retail
American companies were soon to follow suit with superstores opening on every corner. By the early 1990's, the discount department store industry had changed a number of times and was thought to have reached its maturity. In 1995, Wal-Mart management felt the high consumer debt caused shoppers to reduce or defer their spending. By 1998, the country had returned to prosperity, unemployment was low, total income was relatively high and interest rates were stable. There were many changes to the external environment of Wal-Mart in the 1980's and 1990's. Wal-Mart was faced with many of its competitors restructuring. Sears was going to focus on 5 areas; appliances, home fashions, tools, kids and electronics. When you look at the continuous increasing financial summary of Wal-Mart, I can only see continuous profits for the firm. Wal-Mart seemed to make all the right moves in the decade of economic uncertainty. If Wal-Mart continues to be aware of its internal and external environments, the financial success of the company will continue to grow. By 2000, the United States had experienced one of the longest periods of economic expansion. After a review of Wal-Mart's financial performance in the 1990's, I can only say "Wow". Other firms began carrying more fashionable merchandise and more attractive facilities. The products were better in 3 respects; use, manufacturing and disposal.
Common topics in this essay:
North America,
,
Home USA,
Europe American,
Wow Wal-Mart,
Buy American,
associate partners,
success company,
wal-mart moves,
discount department,
economic uncertainty,
main objectives,
marketing strategies,
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Acceptance Essays
