"Pop-Up Ads: Technology isn't Always a Good Thing" by Jud Peterson
             I. Introduction.....................................................................Page 1
             A. Joe Internet User and Pop-Ups..............................Page 1
             B. Some Companies Can't Live With 'em.....................Page 2
             C. Some Companies Can't Live Without 'em ................Page 3
             III. Conclusion....................................................................Page 4
             D. References............................................................Page 6
             As more and more companies go online these days, they need more and more ways to advertise their products and services. The most popular method, unfortunately, is the use of "pop-up" advertising. For those of you reading who are not "in the know", a pop-up ad is an advertisement that appears on the computer screen out of nowhere, mostly when the pop-up victim is surfing the internet, but sometimes they will appear when the victim is not surfing the internet at all. They appear on my computer when I'm not even there, but enough of my life story. Let's get back to the issue at hand. Love them or hate them, pop-up ads are here to stay. The majority of today's internet users are doing everything in their power to stop them, but somehow pop-up ads are still an effective advertising tool, so they cannot be stopped just yet. To understand the reasoning behind this, one has to see the issues from a consumer's viewpoint as well as a businessman's viewpoint. Most consumers want to do away with pop-up ads, as do many businesses. However, several businesses make the bulk of their income with pop-up ads. Assuming whoever reads this is most likely a consumer who does not like pop-up ads, I will start by discussing this viewpoint and far people will go to stop pop-up ads.
             I am one of these consumers that wishes pop-up ads would di...