A Brief Analysis on a Current Issue in Organizational Studies:
             The traditional goals and philosophies that Sam Walton, founder of Wal-Mart, has left behind, is still leading Wal-Mart as one of the most successful retailers in history. He believed in three guiding principles: 1. Customer Value and Service; 2. Partnership with its associates; 3. Community involvement. Respect to Wal-Mart's secrets to success, Walton has been quoted saying, "It has to do with our customers' expectations every hour of every day." One of his deepest beliefs was that the customer is always right and his stores run mainly on this principle. Strategic pricing is also one of his many top formulas regarding his business accomplishments. Sam Walton implemented viable pricing strategies such as the frequent use of odd number pricing, various different standard markup approaches and solid market penetration to elevate his company's progress in the business world.
             There are many types of pricing tactics and not all pricing is logic. Many businesses, mainly small companies, use odd number pricing. Wal-Mart also emphasizes on the strategy of odd number pricing. Wal-mart would offer a men's shirt for $14.97, whereas Tommy Hilfiger rarely has items with a price other than anything that has a zero ending.. They offer shirts for $20.00 or $45.00, depending on the quality. Tommy Hilfiger wants to emphasize the quality of the products compared to Wal-Mart, a discount retailer who is strictly based on low prices. When comparing two prices such as $14.99 compared to $15.00, mentally, the item for $14.99 will be chosen, even though it's just a penny difference. This is based on a belief that certain prices make a product more appealing, psychologically. Many people buy an item at one price and not the other, mainly due to psychological reasons. This strategy has been tested and h
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