Dell Incorporated was founded in Round Rock Texas by Michael Dell in 1984 with just 1000 dollars and an innovative idea: sell computer systems directly to customers and illuminate the middle man. Today, Michael Dell is the longest tenured CEO in the computer industry. Dell is the world's leading direct computer systems company. It's also the fastest growing among all major computer systems companies worldwide. Dell's line of high performance computer systems includes: Dimension and OptiPlex desktop computers, Lattitude and Inspiron notebook computers and power vault storage products. These computers are built to order at facilities in Austin, Texas; Limerick, Ireland; Penang, Malaysia; and Xiamen, China. Dell's innovative direct-to-customer business model is the key to the company's global success. It is through this direct relationship Dell Inc. can fully understand the needs of its customers, which strengthens customer relations, customer satisfaction and loyalty.
             Dell operates in a monopolistic competition market. This will be explained momentarily. Most firms operate in a perfect competition market structure. Here both buyers and sellers are price takers. There are also a large number of firms and no barriers to entry. The products these firms produce are identical and there is complete information about the products as well as the firm. Also, selling firms are profit
             maximizing entrepreneurial firms. This definition is clearly not the kind of market in which Dell operates. In the computer industry, there are relatively few firms that dominate the market. There are also barriers to entry in the case of Dell Inc. such as the numerous patents they hold. The products Dell and other competitive firms sell are
             similar in function but are not identical. Especially when it comes to the patented way in which Dell delivers its products and the customer service and technical support it pr...