business research methods
Technology is developing at such a rate that we have come to the stage where we have started to relay on technology so much that it has become part of everyday life. One of the areas in which technology is vital nowadays is communication. There are so many ways in which one person can communicate with another using technology. Some of the most popular methods are telephones, E-mail, fax machine, video conferences and digital communication. The most common method is telephones, whether this by landline or mobile. When mobile phones were launched they were seen as a luxury item for the people of the business world. As technology developed mobiles became less expensive and more affordable for the everyday user, making it an essential everyday tool. The mobile phone market has grown so rapidly in the last five years that you can find children from under the ages of 15 and adults in there 60+ in possession of mobile phones. There are four major network service operators in the UK, these are Vodafone, BT Cellnet, Orange PLC and One2One. Each of these network providers offers three types of services:v Standard Contract - is when the customer pays a monthly line rental charge, based on yearly contract. The custome
Some of the current features available largely on most phones are Internet (WAP), Voice messages, games, personal organizer, GSM, SMS, voice activation and Etc. (2) Causal Research " the decision making process calls for assumptions regarding the cause and effect relationship presents in the marketing system, and casual research is designed to gather evidence regarding these relationships. The methods used in quantitative research are: Positivism Literature Review (stats) Questionnaire (specific)Exploratory Secondary Data analysis Descriptive Associations Questionnaire Experiments Statistical Rulesv Qualitative Research is when the researcher want to obtain information about peoples behaviour, attitudes, feelings, beliefs, thinking and motivation. The data sources used include interrogation of respondents, secondary data and observation". r gets to choose from a range of tariffs, most packages offer free minutes per month/day and call charges are generally lower than on pay-as-you-go. Targeted/Timed - which target audience and what period are the results to be generated?Fill , (1999), P. A well-defined problem is critical to the eventual success of research. "Primary data are data that are collected to help solve a problem or take advantage of an opportunity on which a decision is pending" Donald, (1993), P. The market seems to be in it's mid growth stage in the PLC at the moment. Churchill has set out a simple step by step procedure, which can be used to develop questionnaire for beginning researchers, which are as follows;Step 1 Specify what information will be soughtStep 2 Determine type of questionnaire and methods of administrationStep 3 Determine content of individual questionsStep 4 Determine forms of response to each questionStep 5 Determine wording of each questionStep 6 Determine sequence of each questionStep 7 Determine physical characteristics of questionnaireStep 8 Reexamine steps 1-7 and revise if necessaryStep 9 Pretest questionnaire and revise if necessaryFigure 5: Designing Questionnaires, Churchill (1995), P. The health issues that surround the usage of mobile phones are a constant problem. Research Design"A Research design is simply the framework or plan for a study used as a guide in collecting and analysing data.
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