The teleological theory of ethics has broad appeal to many because it explains the
             rightness or virtue of action in terms of the good realized by it. Telos, from the Greek,
             meansfinal purpose.? The rightness or goodness of an action is in some way
             determined by the consequences which follow from the act. According to Frankena, the
             ultimate standard of what is morally right or wrong is the nonmoral value brought into
             being. The final determination must be based on the comparative amount of good
             produced or the comparative balance of good over evil produced. Therefore, an act is
             right if and only if produces or is intended to produce at least as great a balance of good
             over evil as any available alternative; an act is wrong if and only if it does not do so. To
             continue with that line of thinking, an act ought to be done if it produces a greater balance
             of good over evil than any available alternative.
             Interestingly, teleological theorists may hold different views about what is good in the
             nonmoral sense. Hedonists could also be teleologists, identifying good with pleasure and
             evil with pain. Their conclusion would tend to be that the right course of action would be
             the one that produces a greater balance of pleasure over pain than a reasonable alternative
             would. But teleologists may instead identify good with power, knowledge, self-
             realization, perfection, and the like. The teleologist must have some view of what is good
             and what is bad so that he or she can determine what is right by asking what is conducive
             to the greatest balance of good over evil.
             Teleologists also differ on the question of whose good it is that one ought to try to
             promote. Ethical egoism maintains that one is always to do what will promote his own
             greatest good that an act is right if it promotes more good than evil for that one
             individual in the long run as any alternative would. This is th...