Manor Memorial
Downtown Health Clinic Case AnalysisAccording to the U.S. Bureau of the Census, 41.2 million Americans did not have health insurance coverage in 2001. Roughly half of the members of this diverse population are uninsured for a period of six months or less, and about 40 percent are uninsured for a period of 18 months or more. The overwhelming majority of the uninsured are young, between the ages of 18 and 34. They are disproportionately minorities, largely Hispanic. While a substantial majority of these Americans are low-income working people, the fastest growing portion of these people is made up of middle-income to upper-middle-income families. Fortunately, the Federal Government has implemented a new health care plan that will help fix the inefficiencies of the current situation by placing uninsured individuals and families into a private insurance market. One potential benefit this new health care plan could bring to Manor Memorial Hospital (MMH) and the Downtown Health Clinic (DHC) is the choice individuals would than have in choosing their health care provider as opposed to the old government run system that limited peoples personal choice. Health care has become more important
The firm averages 15 patients per day with average revenue of $68 per patient. The firm should streamline both fixed and variable cost to try and make the clinic more efficient. This target market is at work during the business hours of the day. With the possibility of them adding this service it may not be a weakness for much longer. Chosen Alternatives The DHC needs to implement marketing techniques to bring in new customers and keep old ones. MMH already took the opportunity to grow from this situation by implementing the DHC to meet the needs of that market. All of these new trends have changed the way society views health care. People have choices in their health care provider and unless the DHC finds a way to distinguish itself in the vast market, they are in trouble. The first decision that must be made is whether or not to add a gynecological service at the clinic. People have raised their expectations and are realizing they have a choice in which facility they will seek for medical attention. With this change in how people make decisions comes a growing need for a good marketing strategy among health care providers. Again, with this advancement consumers are more enabled then ever to make educated decisions about where to receive the best care for them. The marketing strategy of the firm needs to be implemented in order for the clinic to achieve success. It's important to remember that the clinic is in the early stages and it's natural for expenses to be exceptionally high.
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