Package
Today, products competition of the international market has many elements. Product price, quality, and package design are the three main elements. On the road to the market, good package design is an important strategy. The effect of an excellent Package to increase the product sale is not less powerful than a commercial. The prerequisite for a product are first tally with the criterion, and second attractive to customers. The excellent package must have a brand name which is easy to read and remember; have an eye-catching style to attract the customers when they were walking by shelves, and they will have the impulse to pick it up; have a simply and well-written description in order to express the product features; have to embody the prestige of the product to enhance customers' trust; have particular colors to attract different consumers; have to concern about the environmental protection. Use paper, glass or recyclable package to replace the plastic package.The package that I select is from Missy's Home Style Cheese Cake. It's a new product. They package of this cheesecake is different from others. Here is how this package fulfills the six basic packaging functions: containment and protection, usage, communication, segmentati
They also have the products' expire data on both cardboard box and plastic container. In recent years, package practices have been criticized. In order to increase sale, they have put signs on their package say "No Preservatives Artificial Flavor or Color," and "Gluten Free" to attract the people who like health food. The fourth function is segmentation. The color of the cardboard box is generally light yellow. For customer's convenience, they have put a wooden spoon inside the box too. The container is also hard to break. Blue is New York's original; red is strawberry; green is key lime. When these different flavor cheesecakes put on the shelves, they will be very eye-catching, and it makes consumers have the impulse to buy them. The net weight of Missy's Home Style Cheesecake is only 3 ounce. The fifth function is channel cooperation. It makes easier for the wholesales and retailers to ship, handle, store, and display on the shelves. On the supermarkets, the retailers put Missy's Home Style Cheesecake on the side of the refrigerators. The products are not heavy, so the salesclerks can scan the price easily.
Common topics in this essay:
Style Cheesecake,
Gluten Free,
,
Blue York's,
Cake It's,
Foods American,
Style Cheesecakes,
cardboard box,
home style,
missy's home,
Home Style,
missy's home style,
Missy's Home,
plastic container,
home style cheesecake,
style cheesecake,
Color Gluten,
plastic container cardboard,
plastic transparent,
transparent cover,
channel cooperation,
containment protection,
plastic transparent cover,
new-product planning,
preservatives artificial flavor,
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Acceptance Essays
