Propel is the first-ever fitness water, developed for active people who typically drink water to stay hydrated. As experts in hydration, The Gatorade Company recognized a need for a beverage that would help committed exercisers enhance their workout experience. Based on scientific research, Propel was created for people who tend to drink a lot of water, exercise to stay fit, maintain their weight and feel good about them. Still, like many people, they have a difficult time drinking enough fluids to stay properly hydrated. (In a recent study, personal trainers reported that 98 % of their clients didn't drink enough water each day. And on average, dehydrated exercisers get fatigue 25 % sooner than those who stay properly hydrated.) That's why Propel has a splash of fruit flavor that encourages drinking. Scientific research shows that lightly flavored beverages stimulate intake better than plain water – they actually encourage your body to drink more which makes Propel the perfect workout partner.
             Propel quenches and nurtures our active body. With lemon, orange or berry for a light, great-tasting flavor that really satisfies your workout thirst. And, it's a good source of six vitamins as part of our daily diet. The four B vitamins in Propel aid in energy metabolism; anti-oxidant vitamins C and E work together to help neutralize free radicals to effectively protect your body. With these six essential vitamins and a splash of natural fruit flavor, Propel supports our daily pursuit of fitness and well being.
             People who drink Gatorade trust it to provide energy for working muscles, while replenishing fluids and electrolytes lost through sweat. Propel is formulated for people who exercise regularly, and tend to drink water, but may not consume enough to stay properly hydrated.
             The target positioning for Gatorade was defined thus:
             For the physically active persons, Gatorade is the drink to beat thirst and re...