In The mid 70's a new culture emerged in The South Bronx section of New York City, little did anyone know that it would spread like a wild fire throughout the nation effecting not only the music industry, but Media, Fashion, marketing and advertising, and almost every aspect of modern society. It has reached beyond color barriers, and stretched past urban streets where it originated, reaching a status of a global phenomenon. This culture, this Movement is called Hip-hop.
             It always has been the voice of the youth even from its beginnings, which makes it an advertising goldmine. The Pepsi and Coca-Cola Companies have used Hip hop Artist or some reference to the culture in their Ad campaigns, as well as Reebok, Nike, who traditionally use Athletes to promote their products. Other Corporations have followed in the same trend.
             We, the youth of the United States are considered to be the Generation to spend the most money, so what better way for a Corporation to reach its Demo graph then to sell their products directly to them then by speak though their music.
             There isn't really a way for me to explain exactly how we have been effected by hip-hop without first taking you back in retrospect on its humble origins and show you how even then it was making ground breaking changes in the way we think, act and speak, even live.
             The hip hop movement was first produced in a poor African American and Latino Neighborhood in the Bronx, New York, It started as a new style of music, Provided by a DJ, mixing and blending rhythms and percussion to make the clearly distinctive hip-hop sound. The Music has strong ties to Jamaican dance hall music. The innovator of this technique of Mixing and using "breaks" went by the name of DJ "KOOL HERC" he was a native Jamaican who immigrated to the Bronx as a teen some call him the one of the leading pioneers of the early hip hop movement going as far as accrediting him as ...