B Mobile
The purpose of advertising is to endorse a product and praise goodness to induce the audience to buy. The B mobile advertisement has, not only successfully done this, but effectively as well. The two main ideas of this advertisement include: providing people with its product information and also to touch the visual and sensual appeal of the consumer. This is done through language and graphic features.One of the attention grabbing features of this advertisement is the headline. Just by reading the headline, it already reveals how successful this advertisement is. The big bold font really stands out. It's easy to read and straight to the point. When reading the headline the audience is aware of the company name and the subject of the advertisement.Persuasive language is also used (B's great new camera phone deal). The word great tickles someone's fancy because it is thought of something grand and excellent. Using 'new' suggests the product as something better because it is the latest. The word deal is refers to the phone as being cost effective, hence tempting the audience to take action. Suspension dot marks are present as well. This gives a pause effect, making the viewer stop and t
This technique makes the audience wonder what the headline really means. It instantly communicates information and self image. The buttons of the phone are different (there are added pictures on the buttons like love hearts). It not only shows the level of importance, but also separates which information belongs to which section. The advertisement productively endorsed the product by having a striking headline, eye-catching graphics, persuasive language and an interesting layout. Both graphics and information of the phone are placed at an angle; this is done to highlight the phone as something out of the ordinary, unlike other phones. The self image being something popular. Information that the company doesn't really want the consumer to see is printed in small print. These features answer the question of what makes this phone so special from others? There is the word new, which is capitalized and emphasized more with the exclamation mark behind it. This again appeals to the consumer's self image (something modern and popular). There is also the technique of the word 'you'; it's as if the advertisement is talking to the viewer when reading it. His fingers are placed in this particular position so the audience can see all the features of the phone. Not only is it a description, but also a pun. The message in the advertisement was clear.
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