The Bowl Championship Series: Unfair & Unjust
             The Bowl Championship Series is a system that was implemented to pit the best two teams in college football against each other in a championship game. Although the BCS has received large amounts of criticism over its quirky number system, many believe that it has helps to create a clear national champion. However, even this can be disputed as the BCS has consistently proved flaws in their constant amendments, unpopular conation with the media, and overall inconsistency in the fairness of the sport of college football. The BCS system creates extreme amounts of financial revenue for select members thus creating a large financial gap between the teams included and the teams excluded. The limited opportunity from the "mid-major" programs has led to huge disparities in the level of play, monetary funds, and overall support for the non-BCS programs.
             The system of a single game play-off called "bowls" provides great opportunities for schools that are eligible to participate. The bowls provide a giant amount of revenue, are a system of tradition, provide marketing, and benefit local economies. The bowls provide great opportunities for schools to garner interest and marketing. "Total attendance increased this past year as more than 1.42 million fans attended 28 bowl games. The combined TV audience for the 28 bowls was an average of 117 million households. In addition, it can also increase long term revenues in licensing, endorsement money, TV contracts and season ticket sales" (2003 College Bowl Association). Allowing an average of 117 million households view a program's football game translates into a giant billboard and allows for teams to better recruit both players and students. Advertising one's school, athletically is probably the most widespread and viable technique in methods of recruitment.
             Many, including NCAA president Myles Brand believe t...