Is advertising a “dangerous” i

It makes you feel like a cowbow, having an independent life, enjoy the nature, being strong and exploring the wildlife – but nothing tells you about the danger of smoking. Marketers want people to be emotionally involved and want to give you the feeling, that by just buying this product you can achieve this world – but that’s simply not true.

Despite these negative (but not dangerous) influences on our daily life there are lots of positive and mentionable functions of adverts. As the ad tells them their babies need – they start to think and buy the toothpaste. Even if ads palliate, hide the weaknesses of a product, create an illusory world and show us people, who don’t fit into our everyday life, we know very well what something costs, what are the advantages and disadvantages, where we can get it at the lowest price and what we can afford. shows us only one side – the best side of a product. It makes the worst appear the best and simply hides the negative sides. It helps keeping up demand and supply and so keeping up consumption and our markets. The consumer gets aware of different products, gets to know their attributes (even if only the good ones), their usage and many more. Everyone, especially children (during their education), should create and be thaught a critical thinking about advertising and the methods it uses. In many adverts not the product itself is the key element rather the world you experience with this product is shown.

Taking everything into consideration, I think advertising is not dangerous for society or individuals. New sales offers in your supermarket are pointed out – spoken as a consumer isn’t it this a good function of advertising? I think so.

Moreover one of the main aims advertising, or more general marketers have, is to create needs you don’t really have.