Imagine you are on the beach, water clear as crystal, grabbing for your beach towel to dry your salty body off, you realize?I don't smell as fresh and sexy as a women should.? You open your Cosmo Girl Magazine that was purchased to help you lounge on the sand and find the solution to your stinky problem, Davidoff's Cool Water perfume for women. You can be dirty and wet as a stray dog, and you will still smell sexy and irresistible with the scent illuminating from your skin.
             Davidoff's Cool Water advertisement draws potential customers in by its dripping wet exotic, flawless, picture perfect woman who can make men want her and make women want to be her alongside the crystal blue perfume bottle. The idea of the advertisement is to first get your attention and then to make you desire the product. According to Jib Fowles, author ofAdvertisings Fifteen Basic Appeals,? this simple yet attention grabbing advertisement has one goal, to appeal to all the needs of consumers. Based on Fowles? essay, this ad uses three basic appeals to meet its purpose: the need for sex, the need for affiliation, and also the need for attention.
             Let's talk about sex baby?,? this subject is one of the quickest ways to grab a consumer's attention. To shock a viewer or to show something unexpected and rebellious will stop anyone from turning the page to quick. And in addition any consumer who agrees of disagrees with the ad's intent will form their own opinion remember the ad, which is theresponse most advertisers seek? (Fowles 65). In Cool Water's ad, the image of the beautiful women let's men and women both use their imagination with no limits. Men may envision any women of their heart smelling as sexy as the women looks and uses the ad as a reference for the next gift he purchases his mate. Women will also turn their attention to the ad. The attractive woman appears simple and flawless and women may consider how they themselves may attempt flawle...