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             During my past internship experiences, I had the opportunity to identify my skills in the Communications industry and moreover, discovered my interests. My interest in public relations started as I improved my interpersonal and writing skills. I gained hands on experience in a media outlet, CNN, where I was introduced to the inner workings of a network. During that time, I monitored and participated in relationships between the media and Marketing Communications, whether it was PR agents or advertisers. Prior to CNN, I assisted account management in Cen Advertising Agency, in Istanbul, who is acquired by Grey WW. Through brainstorming sessions and working with the account team, I developed a strong idea of a traditional advertising agency. However, I believe the future of Marketing Communications lies in more effective ways than 30 second spots or print ads in creating brand awareness: PR broadens the reach and builds credibility. I strongly believe that PR is the best field to which I can make the best of my contribution.
             I want to explore the strategies integrated and adapt skills that are essential to the practice, as well as experience the teamwork that is inherent in PR. I want to get involved in pitching media coverage, writing press releases and overall, improve skills in building relationships with the gatekeepers in the media. As an intern, I am hoping to get involved in the brainstorming sessions where I can contribute from my own background and knowledge. I am also thrilled about the assigned project on a real client: that way I will have the immediate opportunity to integrate what I learn to a solid portfolio. Through my experience in Weber Shandwick, I hope not only to construct a better understanding of public relations but also have hands on experience.
             My first work experience was in Marketing and Sales Division of W.R. Grace, an American construction additives company. It was one of the most rewarding experi
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