3 Strategic Focus and Plan of

             1 Strategic Focus and Plan of BSH group
             We want to be the benchmark at the sectors for home appliances.
             BSH Bosch and Siemens Home Appliances, a joint venture between Robert Bosch GmbH Stuttgart and Siemens AG Munich is a world leading manufacturer for home appliances. The target is to design a benefit and advantage for the customers and his stakeholders. Therefore we are responsible toward our motivated employees and attractive brands.
             One of the most important principles embraced by the BSH group is to offer consumers genuine added value in terms of performance, comfort and ease of use by developing new and improved products. This approach is based on the firm conviction that pushing forward with new technologies not only creates competitive advantages and added convenience for the customer but also ensures that the environment constantly benefits. The BSH group is convinced that success in a global economics is linked to the awareness of social and ecological interests and their integration into long-term business strategy. Know-how transfer within the BSH group ensures that environmental protection standards worldwide. BSH is whole committed to the principle of sustainability and to the responsible utilization of resources.
             The objective for the coming years is further expansion of earning power and international competitiveness. To achieve this target the company wants systematically opening up new areas of potential growth, and determinedly further develop programs for efficient, value-oriented corporate management. Moreover the company will also continue to do everything to meet the challenges of the future including increased productivity, high faith in their employees, strong brands and the innovative power of BSH.
             At a successful fulfilment of these targets the BSH group expects to hold the position as the world 3rd biggest manufacturer for White Goods and H
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