3 Strategic Focus and Plan of
1 Strategic Focus and Plan of BSH groupWe want to be the benchmark at the sectors for home appliances.BSH Bosch and Siemens Home Appliances, a joint venture between Robert Bosch GmbH Stuttgart and Siemens AG Munich is a world leading manufacturer for home appliances. The target is to design a benefit and advantage for the customers and his stakeholders. Therefore we are responsible toward our motivated employees and attractive brands.One of the most important principles embraced by the BSH group is to offer consumers genuine added value in terms of performance, comfort and ease of use by developing new and improved products. This approach is based on the firm conviction that pushing forward with new technologies not only creates competitive advantages and added convenience for the customer but also ensures that the environment constantly benefits. The BSH group is convinced that success in a global economics is linked to the awareness of social and ecological interests and their integration into long-term business strategy. Know-how tr
The significant competitive advantages of the BSH group are:1. From the special and regional brands too, customers around the world expect innovative technology, outstanding design and exceptional quality. The BSH group offers its customers attractive service facilities and provides outstanding after-sales service. The BSH's suppliers around the world represent an integral part of the group performance. 3 Core Competency, Competitive AdvantagesSome of the competitors in the sector of home appliances have adopted extremely aggressive pricing policies, with high efficiency and competitive costs. A consistently applied innovation and quality policy has the BSH group made to a pacesetter in the White Goods sector. Within the domestic markets BSH disposes about an excellent retailer net. The BSH group has very high skilled people with qualifications in many fields. There exists an interrelationship with high innovation, quality and reliability. BSH is whole committed to the principle of sustainability and to the responsible utilization of resources. Additional the company encourages professional education and high motivation. The BSH group is a quality leader in the market for home appliances. 2 GoalsThe objective for the coming years is further expansion of earning power and international competitiveness. As a conclusion and in order to secure the competitiveness, the BSH group has to improve the productivity and to cut the costs.
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