Managing a Website
Managing a Retail Website SimulationElectronic commerce allows organizations to become larger in scale without the need for a physical location in the marketplace. The ability to increase sales through the Internet without creating more physical stores is a real opportunity for the traditional brick and mortar companies. The Internet presents a greater chance for these companies to overcome location disadvantages and even expand globally. As brick and mortar retailers move online, there are business challenges such as creating a clearly defined web strategy, determining strategic promotions, as well as forming a successful pricing approach for the new requirements of the online market.Identify three challenges that you faced while managing the website. Using your research, recommend some best practices that could be used to overcome these challenges.1. East-On, Inc. maintains physical retail locations that sell a wide variety of products to several different market segments. The multiple market segments made it extremely difficult to determine a
Define how your Web site will integrate with existing marketing activities. Ralph Wilson, there are two main pricing objectives: a. Offering a discount at a minimum purchase level should was chosen to entice the target market to buy additional merchandise. The teen and young adult target market appeared to offer an opportunity for increased sales and profitability due to strong volume and spending levels; however, it was still very difficult to determine a promotional strategy that would create long-term advantages for the organization and consumer. This pricing objective sets a lower dollar amount in order to increase market share. Deciding upon a pricing strategy was another challenge in the simulation. To succeed in this strategy, an organization must make the consumer feel as if there is a benefit to buying additional products. Traditional brick and mortar retailers need to evaluate the effectiveness of electronic commerce to protect and possibly expand their core business.
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Acceptance Essays
