Abercrombie and Fitch Debate
Abercrombie and Fitch should be Able to Hire Anyone They Want to Work on Their Sales Floor Some people think the inner beauty of an individual is what really counts; in the corporate world; this is not true. Why is this not true? Because outer beauty and sex is what sells. Customers need to be attracted to the store in order for the store to make good sales. The key to attracting customers to a store is advertisement. It needs to advertise what the store is trying to sell; in the case of Abercrombie and Fitch,, it is an image. Therefore it would want to hire the best looking people it could find to work on its sales floor to fit that image. The sales associates are part of that store and part of the advertisement pertaining to it. Abercrombie and Fitch should be able to hire people that will help sell its product and not be under controversy or possibly have a lawsuit on its hands. It does not want unattractive, overweight people, nor does it want individuals that do not wear or look good in its style to be working on its sales floor. Abercrombie and Fitch has a certain image that it is trying to sell, as do all major name brand clothing retail stores. This look is the "all American look". The "all American look"
They have had the same methods of advertisement and sales for all these years and no one has complained. These companies have one dominant race because there is an image they are trying to portray. This is the main goal behind every good retail sales associate. There are clothing lines, restaurants, and even television channels that are doing the same thing. Yet it is not criticized by the public, except for maybe by a girlfriend or wife of the man going there, but not to the point of a lawsuit. There are companies that do this and under no controversy. People who are not Chinese do not get upset about not being able to work at a Chinese restaurant the same as people that are not African-American do not get upset about not being able to work on BET. in its definition is the Caucasian, blonde-haired, blue-eyed, surfing look. What most people do not know, is this stands for "For Us, By Us," referring to members of the African-American race. It is because she attracts men of all ages and young girls who are idolize Britney. Almost anywhere else will hire people of any race or ethnicity at the same pay rate if not better. This is the class of people that the store is trying to attract to buy its product.
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