The purpose of this report is to recommend that EuroCrown Communications change the name and mascot of the Cleveland Indians. Recently there has been intense media and public scrutiny concerning the Indian name and the chief Wahoo logo, which could have negative effects on EuroCrown Communications image.
             This report will respond to questions and concerns regarding the proposed Cleveland name change that may be passed by the EuroCrown Communications board members. Issues addressed includes legal/social issues to using native American symbols, affects on team names on society, how long this issue has been around, how else the native American people are being exploited, if other teams have successfully or unsuccessfully changed their name, costs and time involved, and if there will be public resistance to the change, and if so, how this resistance can be overcome. These issues where addressed using different secondary sources.
             The report finds that there have been several trials judging against other Indian team names, like the Redskins, and that there are a great opposition to the Cleveland name and logo, expressed by prominent members of the society. Furthermore, it finds that the issue regarding exploitation of Indian names has been around for 50 years, and that Indians in general have been exploited since the 15th century. The research paper did not reveal any good examples on how other teams have managed a name and logo change, but it still found that the benefits will outweigh the costs, and that the stipulated timeframe for such a transition is one to two years. Finally, the research found that any change of a team name would meet public resistance because of traditions and history related to the existing name. How to overcome this resistance and to create public support is covered in the next section with recommendations.
             With basis in the findings and conclusions of the research, the following recommendations are suggested ...