Marketing plan
ALPHA Audio, a leading global electronics manufacturer, is going to produce the innovative and exciting car audio compact disk recorder and receiver. This product will be capable of recording music off the radio and engraving it onto a compact disk for later listening enjoyment. When the consumer hears a song on the radio that they like, they will press the red, clearly labeled RECORD button on the receiver. For efficiency, a 40-second anti-skip chip has been added, allowing the car driver to record the song in its entirety. This ensures safer driving, reducing the chance of hastily taking eyes off the road to search for a button. Recording songs off the radio is attractive to people of all ages, as there are several different radio stations of listening choice. This product is anticipated to supercede the past innovations of SONY in sales, which was the first company to produce a compact disc, as well as a vehicular compact disk player. ALPHA Audio is one of the largest companies in the audio and video equipment industry, holding 26% of the market share, having a strong foothold on a relatively large industry. Like all technology
Whether male or female, young or old, technologically inclined or not. With the only exception of having the ability to burn directly to a CD. This will serve as our test market and allow us to cover a broad range of students. Economic Forces Economic forces include gross income, disposable income, and discretionary income. ALPHA Audio knows its consumers very well. The demand for electronics, as well as the technology for electronics, in the recent years has grown immensely. Environmental Forces A second analysis that the managers of the company can conduct would involve the five E-Forces, which include social forces, economic forces, technological forces, competitive forces, and political forces. However they are not alone in this industry. Given our wide target market and efficient catering to specialized demographic and psychographic groups, the introduction of the car audio compact disc recorder and receiver will generate more sales for the company, resulting in a high profit margin. NEC holds a small share of the market operating at a tenth the scale of ALPHA. These ads will help to generate interest and awareness. A trial version of the product will be given to all major distributors to further guide the potential consumer into the final stage of the buying process, the purchase. Opportunity: ALPHA has the opportunity to create a younger target market with innovations such as the CD recorder. Demographics is important because based on this the company can decide their target market and also make decisions like which field has the best potential for growth.
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Acceptance Essays
