KFC

             2.0. Economic and Business Characteristics of Global Fast Food Industry: 2
             3.0.Driving Force in Global Fast Food Industry: 4
             4.0.Industy and Competitive Analysis: 5
             4.1.Rivalry Among Competing Sellers: 7
             4.3.The Competitive Threat of New Entrants 8
             Kentucky Fried Chicken (KFC) Corporation a Louisville –Kentucky based company, known as one of the most popular restaurant in Fast Food Industry. Kentucky Fried Chicken Corporation (KFC) was the world's largest chicken restaurant chain and the third largest fast-food chain in 2000. KFC hold fifty five percent (55%) share of the US chicken restaurant market in terms of revenue and operated more than 11,000 restaurants in 85 countries and serving eight million customers every day all over the world. Colonel Harland D. Sanders was the founder of KFC and he established KFC in Corbin, Kentucky in 1952. During early Sixties he was looking for potential franchises and granted more then 200 KFC franchises across United States. In 1964, Colonel decided to sell the business to two Local businessmen of Louisville, Jack Massey and John Young Brown Jr. and by that time, Colonel Sanders had more than 600 KFC franchised outlets for his chicken in the United States and Canada In 1966 KFC become a public company was listed on the New York Stock Exchange. In 1971, Heublein, Inc. purchased KFC, soon after; conflicts erupted between the Colonel (who was working as a public relations and goodwill ambassador) and Management of the Heublein over restaurant cleanliness and quality control issues. In 1977 Heublein sent new management to implement the "back-to-the-basics" strategy and was successfully implemented, which enables KFC to gain control of its operation, so that company can aggressively penetrate in existing and as well as new market. By the time KFC was acquired by PepsiCo in 1986, it had grown to approximately 6,600 units in 55 countries and territories. Due to strategic reasons, in 1997 Peps...

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KFC. (1969, December 31). In MegaEssays.com. Retrieved 05:09, March 28, 2024, from https://www.megaessays.com/viewpaper/19644.html