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Integrated Supply Chain Management

During recent times, many organizations have recognized tremendous progress in effectiveness and efficiency by adopting a pull strategy that establishes the pace of production at the rate of customer demand. Additional advantages accrue when a similar strategy is applied to the supply chain, as is seen with the adoption of just-in-time (JIT) approaches. However, such approaches can have disastrous effects when there is strategic misalignment between organizations. It was introduce a new conception of supply-chain integration based upon backwards pulling of strategic initiatives through the supply network in order to provision the creation and maintenance of valuable inter-organizational relationships.It is recognized the monumental advantage held by a business that canproduce a product at the lowest unit cost in its industry, while at the same time, creating such differentiation that its product commands a premium price in the market. Obviously, such an organization is the envy of its competitors in terms of profitability, which is the position of manufacturers who have mastered pull production (Johnson and Broms, 2000). Fundamentally, pull production achieves low cost by completing production at the rate of customer demand,


Each person is both a customer to preceding processes, and a customer to succeeding processes. In such circumstances, it can be gained advantage from viewing SCM from the perspective of a search for synergy. All must recognize that the rhythmic precision that can be observed in manufacturing, and other exemplars of pull production, is exactly what it needs to display in order to maximize the benefits of SCM. The reader might reasonably wonder what a description of relationships among the elements of production within an organization has to do with SCM. For example, in many instances, SCM appears to emulate vertical integration. With clarity of purpose and a vision, it can be then assess the current state of the relationship, and utilize the gap between current performance and the vision to leverage progress in closing toward the intended future. The answer to this quandary is just this, in both cases; the central concern is how to orchestrate relationships to accomplish the delivery of products that provide greater value to customers than can competitors. In the manufacturing, this discipline has resulted in a time-honed example of a systemic approach to managing the organization, such that the relationships throughout the organization operate with rhythmic precision (Smith, 2000; Johnson and Broms, 2000). However, in the experience of the authors, many attempts to introduce pull strategies both within and between organizations have resulted in malfunction and waste because of failures to understand and/or implement the necessary discipline. , an image of the future of the inter-organizational relationship). However, this effect, now termed the bullwhip effect, remains a rich research topic (Lee, Padmanabhan and Whang, 1999). Most important of these relationships is the linkage with the customer, meaning that in order to be productive, and the adoption of innovation must enhance the organization's relationship with the customer. As materials pass toward the ultimate customer, it is critical that the organizations gain alignment with needs and desires of the ultimate customer by moving strategic decisions and intent backwards through the supply chain.

Common topics in this essay:
Padmanabhan Whang, Smith Mechling, Johnson Broms, Womack Jones, , Management SCM, supply chain, pull production, johnson broms 2000, inter-organizational relationships, johnson broms, production organization, creation value, womack jones, broms 2000, relationships organizations, Jones Roos, rate customer demand, jit approaches, systemic management relationships, organizations supply chain, womack jones 1999,

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Approximate Pages = 7 (250 words per page double spaced)

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